Automation has placed the First U.S. Iridesse Digital Press Order in the USA

One strong believer is David Tobman, owner of Automation Printing in downtown Los Angeles, who ordered the first publicly announced Iridesse press to be installed in the U.S. at his 30,000-sq.- ft. production facility. Tobman said he’s not at all afraid to be an early adopter. A fixture in Southern California for 69 years, his shop was one of the first printers in the country to order a Xerox 9200 in 1975 and, in 1995, was the first LA printer to install an Agfa Chromapress - the 10th one sold in the U.S. The 20-employee company, which caters to designers, schools, nonprofits, utilities, architects and financial verticals, currently operates an iGen 4 digital press with matte dry ink capability.

Like these past investments that ultimately helped to open new doors for Automation Printing, Tobman is similarly convinced that the Xerox Iridesse press will be a game changer for his business by creating new market opportunities such as true metallic looks on uncoated stocks, higher productivity and turnarounds, combined with lower click charges. “Unfortunately, in our industry, everybody has the same types of equipment,” Tobman said. “The Iridesse will open up new applications for me that I never had before. [For example,] we do a lot of look books. They’re seeking something different.”

Called a world first, the new high-speed, six-station Iridesse color press enables four-color CMYK printing with up to two specialty metallic dry inks - all in one pass.

The Xerox Iridesse Production Press is the only digital press that can print metallic gold or silver dry ink, CMYK and clear dry ink in a single pass. With two in-line specialty dry ink stations, the new press will enable users to create applications with spot colors, metallic and mixed metallic gradients, and specialty enhancements. Gold and silver dry metallic inks can be used on their own or layered under or over CMYK to create unique iridescent palettes. A layer of clear dry ink can also be added for an extra touch of dimension or texture.

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